“ASTROLABES HONMEI”’s brand image consists of brand image, English name, supporting image and brand colors. The brand image came from “I Ching” symbol of Yao，the basic symbol to consist trigrams. Yao can be divided to Yang Yao and Ying Yao; those are the ancient Chinese basic way of representation of the state of time and space. Using the Daoism philosophy of “the Dao formulated the One, the One exhaled the Two, the Two were parents of the Three, The Three were parents of all things” and “all things stand, facing yang and against yin, the interaction between yin and yang creates a state of harmony”, we combined Yang Yao and Ying Yao to form the LOGO of “ASTROLABES HONMEI”, it’s simple, elegant and all-inclusive, comply with the direction of Taoism culture. Brand’s English letter used all capital letters with Sans serif, give the brand attributes of fashion and elegance, comply to the trend of global luxury goods industry.
The brand image came from “I Ching” symbol of Yao，the basic symbol to consist trigrams. Yao can be divided to Yang Yao and Ying Yao; those are the ancient Chinese basic way of representation of the state of time and space. Using the Daoism philosophy of “the Dao formulated the One, the One exhaled the Two, the Two were parents of the Three, The Three were parents of all things” and “all things stand, facing yang and against yin, the interaction between yin and yang creates a state of harmony”, we combined Yang Yao and Ying Yao to form the LOGO of “ASTROLABES HONMEI”, it’s simple, elegant and all-inclusive, comply with the direction of Taoism culture. Brand’s English letter used all capital letters of Sans serif, give the brand attributes of fashion and elegance, comply to the trend of global luxury goods industry.
The brand English name “ASTROLABES HONMEI” means the basis of stars. Letters simply used all capital letter of Sans serif, being fashionable while classic, meets the need of new era and comply to the trend of global luxury goods industry; the front couple hardness with softness, harmonious and balanced, looking neutral while bearing the spirit of Taoism culture.
Taking the “I Ching ”culture and standing at the forefront of the world civilization to explore the new fashion of traditional culture and the new lifestyle of youth. Present to the world the ASTROLABES HONMEI China-chic luxury leatherwares, which are elegant and natural, luxury and lightness.
